A core ideal in every entrepreneur's head could very well be: you can never be too rich. This ideal applies to entrepreneurship or business ventures in both the real world and the World Wide Web. So when webmasters aim to make more money from their popular websites, they monetize them even more than they already have. But when do they draw line between what the website offers and what the website gets?
To improve website ranking is one of the continuous goals of webmasters for their websites. Because to improve website ranking is to get more attention, and to get more attention is to get more traffic, and to get more traffic is to get more opportunities to make profit. But in monetizing a website you inevitably sacrifice some quality. Ads take up space, and too many ads or links eventually get negative feedback. Most people aren't in a particular site simply for the ads that occupy half of every webpage they turn to. There's a simple answer to this that doesn't do away with website ranking.
If you notice how Google doesn't really sneak ads into the list of results it displays after every search, then you get a basic idea of how to monetize without sacrificing quality in your website. The main results list is free from ads or anything else that could irk visitors, but other portions of the page are heavily monetized. You're probably already doing that to a lesser degree, but what you can do is stretch the concept out further. Keep quality and improve website ranking to be able to monetize more by separating the ads more or less completely from the main content of your website. You can develop an offers section that can do way better than just flash a few ads from your affiliates. This way, the content of your website that more people pay attention to won't be crowded by ads and links. You can also take advantage of the page layout just as Google does whenever returning search results.
by Jonathan Sutton
ezinearticles.com
15 years ago
