Everyday there are people online that are branding themselves in the wrong way. Plus when you first here about it you don't realize what they are talking about until you missed the boat. Branding means in the online business world, "YOU ARE THE LOGO". So when you are ordering something online and you don't know who they are, I like to call them ghosts. Imagine, you are buying something from someone that doesn't have a name brand to back themselves up.
Here's some famous brands that have their own branding, WAL-MART, SAM'S, TARGET,etc. Do you see how important branding is? You need to promote yourself as a leader that will help those out when they are in need of something that you have that they want. Being a leader can be a daunting task, but if you think about it everyone is a leader in their own way. Example : Mommy, Daddy, Grandma, Grandpa, etc... The list can go on and on...
So branding is being a leader and how you promote yourself! You don't want people to know that you are Mr. Perfectionist, because that can be a major turnoff. Because everyone knows that humans are humans and humans make mistakes somehow and down the road somewhere. So keep in mind, How you want to brand yourself? How do you want people to know you as? What are your GREAT qualities that you can shine with. The greatest thing to relate to this point is : What do people tell you that you are good at. Say for instance they tell you - you are a good speller, or you can speak well in public places, etc. It's things like this that is a good starting point to - to branding yourself.
Well let me know what your input is on this...Hoped this helped.
Kuuipo Faletogo
ezinearticles dot com
15 years ago
